Asorock watches is a black-owned company, Africa's first luxury watch brand founded by Benjamin Iroala and Andrew Mulate. Our mission statement is to manufacture premium quality watches as leverage to build free libraries in rural areas. 10% of our monthly sales revenue is donated to a random charitable organization, such as Books of Africa, Unicef, or Save the Children, that stands for a cause we believe in—our ultimate goal is to maximize youth development and close the gap of the unemployed youths of Africa.

The big news? This year marks Five (5) years since we've been in business, and after selling over 3,000 units of our watches, we have grown tremendously, so much that we now offer more than eight different models with over 40 variations. This year we started making diamond-encrusted watches and offering custom jewelry-making services.