As TikTok changed its fashion strategy, many luxury brands came in awe. The video-sharing app has the potential to influence a vast customer base and is a great tool to gain momentum in the market. Though the app’s existence becomes a question mark, this new strategy changes its landscape, and numerous brands are trying to appease TikTok stars. The 3d shoe design software offers a modern customization solution to brands that will let its buyers become influencers on their own.

Custom Shoe Designing Assists Brands to Let Customers Become Influencers

During the pandemic, TikTok has encouraged a pivot to fashion by recruiting established influencers to join the app and helping luxury brands launch TikTok accounts, collaborations, and campaigns. Many leading brands have launched their report this year, while some are sponsoring or collaborating with them. The USA based label, Abercrombie & Fitch’s daughter company Hollister is joining forces with TikTok Stars Charli and Dixie D’Amelio, along with brand ambassador Noah Pugliano, for Back-to-School campaign.

With 800 million active users, TikTok’s vast audience and popularity with Gen Z customers make it a competitive force to Instagram, which has long been fashion’s de facto social media platform, thanks to its focus on commerce and visual layout.

Let’s find out how social media influencers can add value to luxury brands:

Helps Promoting Various Styles

The video-sharing app has very open-minded in reference to the fashion content. It has various formats that help fashionistas show their style, but the one that has most impacted the business of luxury brands is that it includes quickly changing attire at the beat. Brazilian influencer Camila Coelho has 672,000 followers and has since created sponsored TikTok content with Stuart Weitzman, and gifted unboxing content for Louis Vuitton.

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