Sarah Boylen – Guest Contributor
Oct 30 @ 3:00 pm
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250 Bonus Points when Ordering the Ring of Fire Sandwich October 27 to 31

CHICAGO – Halloween is approaching, and Potbelly has fans screaming for its hauntingly hot deal. Available October 27 to 31, the special Perks bonus points offer will be shared exclusively with fans through the Potbelly App

As a Halloween treat, Potbelly will add 250 bonus points to Perks members’ accounts when they order the new Ring of Fire sandwich. This grilled chicken sandwich is spooky hot, and of course times well with its Yellowbird® Ghost Pepper Hot Sauce along with the brand’s new signature Hot Pepper Ranch, cheddar cheese and roasted red peppers. 

“We thought our new Ring of Fire sandwich featuring Yellowbird Ghost Pepper Hot Sauce, would get everyone in the Halloween Spirit,” said David Daniels, Chief Marketing Officer at Potbelly. “Potbelly is all about enjoying life’s best moments, and Halloween is a thrilling time of year to make memories. Potbelly is a great complement to your Halloween festivities, Whether you’re swinging by one of our shops for a bite or ordering for your crew at home, fans can get a great bonus with their Ring of Fire purchase.”

Potbelly fans are urged to join the Potbelly Perks program, where they can earn free sandwiches, cookies and special offers throughout the year. To sign up for the Potbelly Perks reward program, visit For more information on Potbelly, visit

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 company-owned shops in the United States. Additionally, Potbelly franchisees operate over 40 shops in the United States. For more information, please visit our website at